Lundgrens has assisted in WPPs majority stake in Danish digital agency DIS/PLAY

Lundgrens has assisted WPP Plc and WPP’s wholly-owned operating company, AKQA in its acquisition of a majority stake in the Danish digital agency DIS/PLAY A/S. The acquisition builds AKQA’s European presence while providing DIS/PLAY with access to AKQA’s global network.

DIS/PLAY provides strategy, user experience, design, and technical development solutions to clients. Employing more than 100 people in Copenhagen and Aarhus, DIS/PLAY's clients include Amnesty International, Ecco and Vestas. DIS/PLAY's revenue for 2016 were DKK 105M with gross assets of DKK 49M. 

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