ESG within Intellectual Property & Life Science

It is a growing concern for businesses in Denmark and around the world to ensure that they are complying with and striving towards building a better company from an environmental, social and governance (ESG) perspective.

In order to achieve ESG in the organization and make a meaningful contribution toward the United Nations 17 Sustainable Development Goals businesses should consider:

  • Ensuring that new technologies or marketing for the improvement of environmental, social, and governance goals comply with regulation – both in terms of marketing practices such as avoiding greenwashing but also that the technology is built in accordance with regulations, such as the soon-to-come EU Regulation on Artificial Intelligence.
     
  • Implementing workplace regulations, policies, and procedures to ensure the working environment for employees and compliance with both environmental, employment, and data protection legislation.
     
  • Committing business partners towards the same goals by incorporating strong language committing both parties to high standards in terms of production, sourcing, and marketing when entering into manufacturing, licensing, sponsorships, and other types of agreements.
     
  • Considering whether the company’s technologies and innovations are open for IP-specific programs such as WIPO Green or other national or private programs aiming to accelerate and fund the goals.
     
  • Safeguarding investments into green technology, either by way of patenting or by incorporating meaningful protection of trade secrets in the organization.  
     
  • Trademarking key business identifiers may be a strong way to communicate a green or socially responsible company while navigating the descriptive and mundane, or joining or creating strong and recognized collective or certification marks or signaling a local and low-carbon footprint by stating a geographic indication of the region.
     
  • Making meaningful enforcement against products that are not only harmful to your business but also to the community and environment such as counterfeit products which are produced by sub-standard machinery, often operated under harsh labor conditions, and destined for incineration when caught or discarded by the consumers leading to emissions of air pollution.

Compliance and intellectual property rights can undoubtedly be strong tools for both environmental and social sustainability and a greener future through innovation and commitment to high-standard products and should be considered regardless of industry or size of the organization.