Skechers acquires Sports Connection
News

Skechers acquires Sports Connection

M&A
At Lundgrens, we are pleased to have advised the sellers of Sports Connection in connection with their sale of the company to Skechers.

Sport Connection is exclusive distributor of the American footwear brand Skechers, in the Nordic countries. Their team consists of approximately 350 employees, and they are headquartered in Esbjerg, Denmark.

“We are proud of the progress we have made growing the Skechers brand as a distributor partner. We have built the infrastructure to support our vast direct-to-consumer and wholesale presence across the Nordics, and this new structure will allow us to leverage our efforts for additional growth in the future. We innately understand how the brand delivers its dynamic collection of styles and signature comfort technologies for every age and activity” said Peter Jørgensen, CEO of Sports Connection, in a press release.

Skechers is an award-winning global brand that designs and develops lifestyle and performance footwear, apparel and accessories for women, men, and children. Skechers is headquartered in Manhattan Beach, California.

Read the full news item here.